#ALWAYS READY FOR ADVENTURE CHALLENGE
“Adventure Colors” is a premium wall paints range of 12 bright and bold colors inspired by different exotic locations.
Sounds great and inspiring… Still a little “BUT” is here!
“Nice BUT too bold for me…”
When it comes to a new color for home walls design, even non conservative people still tend to hesitate in choosing bright and brave colors. Instead, they often prefer to “play” SAFE – with pale and ordinary interior colors.
So, we face the challenge go create a digital communication campaign, presenting Adventure Colors in an unconventional, desirable, yet relevant way.
OK, let’s PROVOKE and INSPIRE people to CONVERT their attitude for more colorful experience at home.
# ADVENTURE IS AT HOME
A lot of us love adventures! Well, we have some good news for you…
ADVENTURE could be everything – even your home interior and painting.
We addressed the more adventurous and trendy oriented audience with unconventional for the category visual concept to turn their adventure MODE ON!
The result is 100% social media campaign with clean and bright style, native video materials, vlogging, hashtags, influencers’ participation and inspiration content.
#VALUABLE COOPERATION FOR VALUABLE IMPACT
For the campaign we cooperated with young interior design team and influencers – a design studio, called DESIGNITSA.
In series of inspirational videos DESIGNITSA presented their own adventure mode and colors.
Together with bold professional tips for interiors with selected Adventure Colors.
#THE POWER OF CROSS-CONTENT
Crossing brand digital communications in Facebook & INSTAGRAM with DESIGNITSA channels and building on interesting for the audience content, we doubled the campaign effectiveness.
Presenting Adventure Colors in a memorable and relevant way with series of interior Mood Boards and engaging Blog content with selected colors we managed to achieve inspiring results, reaching new audience in the same time.
