COOL LIBRARIES / SPIRIT CAUSE

BORN TO CHALLENGE…
YOUNG, rebellious and with local heritage, SPIRIT FINE PAINTS always seek to transform the conservative high-class segment and consumer’s perceptions.
But changing perceptions is not that easy…Because perception TRANSFORMATION usually means reality TRANSFORMATION.

TIME FOR TRANSFORMATIONAL IDEAS…
In 2017 we started project called “SPIRIT Transformations” aiming to show valuable reality transformation supported by SPIRIT Fine Paints.
And in 2019 we turned it into a socially significant and new cause boosting the spirit of our brand territory.

AND HERE THE STORY BEGINS…

A TRANSFORMATION story where OLD meets NEW.
A story of significant social change behind which SPIRIT inspirationally stands! A story about School libraries that once were places with joyful Spirit where children met the world of books. But now, in 21st century they are forgotten piece from the past:

SAD, COMFORTLESS, OLD FURNISHED…WITH NO SPIRIT at all!

Old-school libraries are not a COOL place where kids want to be…