BORN TO CHALLENGE…
YOUNG, rebellious and with local heritage, SPIRIT FINE PAINTS always seek to transform the conservative high-class segment and consumer’s perceptions.
But changing perceptions is not that easy…Because perception TRANSFORMATION usually means reality TRANSFORMATION.
TIME FOR TRANSFORMATIONAL IDEAS…
In 2017 we started project called “SPIRIT Transformations” aiming to show valuable reality transformation supported by SPIRIT Fine Paints.
And in 2019 we turned it into a socially significant and new cause boosting the spirit of our brand territory.
AND HERE THE STORY BEGINS…
A TRANSFORMATION story where OLD meets NEW.
A story of significant social change behind which SPIRIT inspirationally stands! A story about School libraries that once were places with joyful Spirit where children met the world of books. But now, in 21st century they are forgotten piece from the past:
SAD, COMFORTLESS, OLD FURNISHED…WITH NO SPIRIT at all!
Old-school libraries are not a COOL place where kids want to be…
And we decided to change everything about that, “writing” a new story where Spirit will transform and free form greyness of time old-school libraries and make them COOL modern spaces loved again by children.
3 OLD SCHOOL PLACES went through 3 MONTHS OF SPIRIT TRANSFORMATION with the help of our spirit team:
- interior designers - wall-artists - furniture makers - color masters - origami crafters - publishing house - and a lot of SPIRIT FINE PAINTS…
a well-deserved reunion of books and children
STEP-BY-STEP WE GOT THE CHANGE THAT MAKES SENSE!
The COOL LIBRARIES are here. We brought them to life with opening celebrations and then we made another step ahead with
SPIRIT – INSPIRATIONAL CLASSES
A series of unconventional meetings in the libraries with contemporary authors, visual artists, interior designers and journalists aiming to provoke the school teams and the children to start using the new modern spaces beyond the ordinary understanding.
RESULTS WITH INSPIRATIONAL SPIRIT…
And as in every happy ending, the inspirational cause of SPIRIT was honored with the attention of the public – with national media coverage, viral effect with the support of partners and schools and last but not least – more schools declared wish to run their libraries through Spirit Transformation.
With the ending of this transformation story, we believe a bigger one has started!