TESTING DEKO TO THE EDGE

BRAND QUALITY PROVED LIKE NO ONE ELSE EVER DID

DEKO ON THE STARTING LINE

3-4 background изречения  – какви са DEKO – какво и защо сме търсели и целяли

 

BRAND JUMPS BEYOND THE CONVENTION

Абзац с обяснение на конвенцията в сегмента + отличителната територия, която сме дефинирали за DEKO като бранд.

Стратегическият подход към бранд позициониране и отличима комуникация.

Scope or how the positioning converted to actions:

TERRITORY
IDENTITY
EXPERIENCE
DIGITAL long-term project development

TESTING & PROVING DEKO PRODUCTS’ QUALITY LIKE NO ONE ELSE EVER DID

3-4 изречения за самата коцепция

 

DEKO PROFESSIONALS ON FIELD  – 2021 EDITION

2 level strategy:

ROMANIA TVC + BG ONLINE show both roofed under one concept.

DEKO SPECTACULAR ONLINE EXPERIENCE – BG COMMUNICATION

3 PHASES INGRATION:

PHASE 1: CONCEPT LAUNCH & PRODUCTS TESTING:

DEKO TEST ZONE

концептуална тестинг точка + общо какво се случва на нея

DEKO characters

Кратко описание на ролите на двамата бранд герои

DEKO TEST ZONE – visual identity that stands out

Кратко описание

DEKO TESTS

3 различни продуктови теста – 3 уникални видеа, които доказват качествата на продуктите по различен начин.

DEKO WEB PLATFORM

3 р

PHASE 2: MASTERS ENGAGEMENT & TRIAL PROCESS

DEKO goes to your field!

Introduction of trial and trade related program “DEKO PRO club”, engaging construction masters. Continue to develop the testing concept.

PHASE 3: HIGH VALUE MASTERS PROMOTION

Няколко изречение за промо активността

UPGRADING BRAND TERRITORY WITH DEKO PROFESSIONALS ON FIELD – 2022 EDITION 

Няколко изречения за посоката на надграждане през 2022-а

АКЦИЯ ТОПЛОИЗОЛАЦИЯ – THINK AHEAD CONCEPT

Няколко изречения за концепцията DEKO Термо изолации – през лятото е лесно, ама като дойде зимата и става сложно…

 

Summer is easy… but when winter approaches, the big challenges are in front:

  • HIGH AND ENDLESS BILLS
  • HARD-HEATED HOUSES
  • BLANKETS, SOCKS, HATS
  • EXPENSES FOR WOOD, WARM CLOTHES…
  • EXPENSES AND AGAIN MORE EXPENSES!

And everyone dreams if there is a way to avoid all this nightmare!

THREE STAGES OF COMMUNICATION

 

Stage 1
DEKO PROFESSIONALS WITH AWARENESS ON THE FIELD

3 CATCHY VIDEOS 

3 KV

Stage 2
DEKO PROFESSIONALS WITH PRODUCTS ON FOCUS

  • DEKO Master – product presentations
  • Landing page

Stage 2
DEKO PROFESSIONALS WITH PROMO OFFER

АКЦИЯ – ЕКСТРА СЪМ:

  • Attractive promo campaign with incentive for more systems’ purchases;
  • Only owners and/ or professionals bought whole DEKOTHERM SYSTEMS can participate in;
  • Choose 5 registered customers by draw who win special prize – 500 BGN.